Heineken marks its 140 year anniversary with the launch of a spectacular light installation and is inviting people across the globe to connect in celebration in a fun and groundbreaking way. It has illuminated its spiritual home at the Heineken Experience in Amsterdam with five thousand iconic green Heineken bottles, each carrying an LED light inside to create a digital video screen like never seen before, starring its millions of fans around the world. The innovative exhibit will stand tall outside the building from December 7th 2012 – January 3rd 2013 – the first ever installation of its kind of this scale, celebrating Heineken’s inventive spirit. As part of an open global party people are invited to share their own celebration messages through the power of Facebook which light up in a dynamic animated showcase, alongside bold visuals inspired by the brand’s iconic evolution. Cyril Chazart, Senior Director, Global Heineken Brand at HEINEKEN said: “Heineken’s proud to celebrate its 140th anniversary – not by dwelling on history but by reaching out to the world and inviting everybody to join in, (…) Continua →
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